Two audiences, one brand
One website. One logo. One palette. Two clearly signposted audiences.
intrasec serves two distinct buyer segments: small businesses (1–50 employees) and mid-market companies (50–500 employees). These audiences need different language, different proof points, and different page densities. But they do not need different brands.
This book documents one brand identity (logo, palette, typography) deployed across one website serving two audiences: small business (at intrasec.ca) and mid-market (planned). The visual DNA is shared. The differences live in voice, layout density, typography emphasis, imagery, and component choice. The primary brand color never changes.
Brand essence
Security from the inside out.
intrasec is a Canadian managed service provider built for small and mid-sized businesses that have outgrown break-fix IT but aren't ready for a full-time CIO. We combine advisory, managed IT, and security operations into one practice, so the team that keeps your laptops running is the same team that hardens your defenses and advises your leadership.
We exist for the operator who knows technology risk is now business risk, who is tired of consultant-speak, and who wants a named partner who picks up the phone. We are not the cheapest. We are not the loudest. We are the team you call when the stakes are real.
IT, security, and advisory are not separate services. They are one practice. We see the whole picture, so nothing falls between the seams.
We translate technical risk into business decisions. No jargon walls, no fear-selling, no acronym soup. Just clear options and a recommendation.
Canadian, in your timezone, with a named lead on every account. You will never be passed between five tiers of support.
Every IT decision is also a security decision. We don't bolt security on at the end. It is the first principle, not the final patch.
Target audiences
Two audience profiles, side by side. Use them as the lens for every page, every email, every proposal you write.
Founder, COO, head of operations, or "the tech-savvy one" who inherited IT as a side responsibility. No dedicated CIO or CISO, either no IT person or a single generalist stretched thin across helpdesk, M365, vendors, Wi-Fi, and the printer.
They feel the weight of decisions they aren't trained to make. Onboarding takes a week. The Wi-Fi drops in all-hands. A customer is asking for SOC 2. They want one partner who runs the whole IT function so they can get back to running their business.
IT Managers, IT Directors, VPs of IT, Service Desk Managers, SREs, security engineers, CISOs. They have an internal IT lead, a ticketing system, an EDR, and an identity provider. Larger ones add a SIEM, a SOC, and an on-call rotation.
They are not looking for someone to explain what IT is. They are looking for capability they can't sustainably staff: 24×7 helpdesk and SOC coverage, escalation backup, detection engineering tuned to their stack, project capacity.
Not five vendors with five invoices. One named team that owns helpdesk, infra, identity, M365, and security together.
Real detection logic, real runbooks, UTC timestamps, metrics with units. "P50 4m12s" beats "fast helpdesk."
Real person, real calendar, real phone. The single biggest trust signal for a buyer who has been burned by ticket queues.
Named tools: Okta or Entra ID, CrowdStrike or SentinelOne, Datadog or Splunk. They want to know exactly where the agent sits.
Explanations that survive being repeated to a co-founder, an insurance broker, or a customer asking about controls.
MTTA, MTTR, FCR, P50/P90 response, false-positive rate. If we can't measure it, we don't claim it.
| SMB hears | Mid-market hears |
|---|---|
| One partner for everything IT. | Coverage they can't sustainably staff. |
| A named human who picks up the phone. | Peer-to-peer: their engineers, our engineers. |
| Security depth they can lean on. | Detections tuned to their environment. |
| Sleep at night. | Time-to-contain in minutes, published. |
| Plain language they can repeat. | Specifics with measurements and methodology. |
| Steady progress, not a project. | A peer relationship, not a vendor pitch. |
Voice modes
intrasec has one personality and two registers. The personality (calm, confident, plain-spoken, no fear-selling, no jargon walls) is constant. The register flexes with the audience.
Use the SMB advisor voice on the small business pages (the homepage, /about, /contact) and any general marketing touchpoint. Use the engineer voice for mid-market content, runbook excerpts, status communications, and any technical content for buyers who already know the vocabulary.
Replace "world-class" with a number, an example, or a name. Or delete it. "World-class support" becomes "P50 first-response 4m12s" or "one named lead, named in the contract."
Lead with what the reader gets. The acronym, tool, or framework comes after, if at all. Own mistakes with active voice, never passive PR language.
"Book an intro call." "Get a 30-day plan." "See the runbook." Not "Learn more." Sentence case on all headings, always.
Senior advisor who happens to know the technology inside out. Calm, confident, warm. Sentences are short. Vocabulary is plain. The reader is intelligent but not technical.
Use for phone calls, sales meetings, support chats, and anywhere the words leave your mouth before you can edit them.
| We do say | We don't say |
|---|---|
| "Here's what we recommend, and why." | "We can leverage best-in-class solutions to drive synergies." |
| "This is a real risk. Here are three ways to reduce it." | "You're vulnerable to next-gen threats!" |
| "Yes, and here's the trade-off." | "It depends." (without follow-up) |
| "Give me until end of day and I'll have an answer." | "Let me circle back to you on that." |
| "I don't know yet. I'll find out." | "That should be fine." |
| "Two options. Here's what I'd pick." | "There are many possible paths forward." |
| "The real question is whether this matches your risk appetite." | "Industry best practice would suggest..." |
| "Yes, we can do that. It'll add about a week." | "I'll need to take that back to my team." |
| "Plain version: someone tried to log in from Russia and we blocked it." | "We've detected an anomalous authentication event from a non-standard geolocation." |
| "We made a mistake. Here's what happened and what we're changing." | "There was a minor process issue that's been addressed." |
Use these for marketing copy, proposals, status reports, incident notifications, postmortems, renewals. Same idea, two voices: one precise, one not.
| We write | We don't write |
|---|---|
| Marketing: Homepage hero | |
| "Run your business, not your servers. We're the IT and security team that picks up the phone, explains the trade-off, and gets it done." | "Empowering your digital transformation journey with synergistic, best-in-class cyber-resilience solutions tailored to your unique enterprise needs." |
| Sales follow-up: After the intro call | |
| "Thanks for the time today. You said the biggest worry is the email phishing that hit two of your AP staff. I've sketched three things we'd do in the first 30 days. Want me to send the outline by end of week?" | "Wonderful connecting today! Per our discussion, I'd love to share some thought leadership on how Intrasec can partner with you on your security journey. Touch base soon!" |
| Incident notification: At 2AM | |
| "Heads up: at 2:14am we caught a login attempt from an IP we don't recognize, on your CFO's account. We blocked it and locked the account. No action needed from you tonight. We'll send the full write-up tomorrow morning." | "URGENT: A potentially critical security incident has been detected on your tenant. Our SOC team is engaged. Please be advised that further investigation is ongoing." |
| Service description: What we sell | |
| "Managed IT and security: we run your laptops, your M365, your network, and your security monitoring. One team, one number to call, one bill. About 30 minutes a month of your time on average." | "Our 24/7/365 Managed Detection & Response (MDR) offering leverages a cutting-edge SIEM stack and AI-driven threat hunting to deliver enterprise-grade SOC capabilities to the SMB market." |
| Client onboarding: Week one welcome | |
| "Welcome aboard. Your named lead is Priya. Her direct line is 416-555-0181 and her cell is in your team's contacts. For after-hours, the on-call number rings a person, not a bot. Week one we'll inventory your environment and send you a one-page picture of what we found." | "Welcome to the Intrasec family! We're excited to begin our journey together. Our onboarding specialist will be in touch shortly to schedule a kickoff meeting and gather requirements." |
| Renewal: Eight weeks out | |
| "Your contract renews on July 1. Two things changed this year: we caught and stopped three phishing campaigns aimed at your team, and your endpoint count went from 32 to 41. New pricing reflects the headcount, full breakdown attached. Happy to walk through it." | "As we approach the end of our current engagement cycle, we'd like to take this opportunity to review our partnership and discuss go-forward pricing aligned with your evolving needs." |
| Owning a mistake: We got it wrong | |
| "We missed something. The patch we rolled out Thursday broke printing for your Toronto office for about four hours. Here's exactly what happened, what we did to fix it, and the one process change we're making so it doesn't happen again. No charge for the affected window." | "We experienced an unexpected service disruption that impacted a subset of users. Our team responded promptly and service has been restored. We apologize for any inconvenience." |
| Pitch: Why us, not the bigger firm | |
| "The national firms will assign you an account manager who manages eight other accounts. You'll get good frameworks and a slow phone. We assign you a lead who knows your environment by heart. Different trade-off, and only you can decide which fits." | "Intrasec is uniquely positioned to deliver white-glove, customer-obsessed service that differentiates us from the larger players in the managed services landscape." |
| Quarterly report: To the CEO | |
| "Three things this quarter. Good: zero successful intrusions, MFA now on 100% of accounts. Mixed: backups passed 11 of 12 monthly restore tests, we're investigating the miss. Heads-up: your laptop fleet is two years out, replacement plan attached. Page 2 has the numbers." | "Q2 was a transformative quarter for the security posture of your organization, with several strategic initiatives delivering measurable value across multiple workstreams. Please see the appendix for detailed metrics." |
| Out of office: Priya's away | |
| "I'm out until Monday. For anything urgent (outage, suspected breach, lockout) call the on-call line at 416-555-0199 and you'll get a person. For everything else, I'll respond Monday morning in order received." | "I am currently out of the office with limited access to email. For urgent matters, please contact our service desk. I will respond to your message upon my return." |
| Helpdesk ticket: First reply | |
| "Got your ticket. Looks like Outlook is disconnecting from the server. I can see what's happening from our end. Fix takes about ten minutes. Can you confirm you have a few minutes free before noon?" | "Thank you for contacting the intrasec support desk. Your ticket has been received and assigned ID #8842. A team member will be in contact within our four-hour SLA window. Please do not reply to this email." |
| New hire setup: Confirmation to hiring manager | |
| "Alex's laptop is ready. Shipped to your office, should arrive Friday. M365 account is live, MFA enrolled, and they're in the right security groups. All they'll need Monday morning is the box and their phone. Call me if anything's missing." | "This is to confirm that the onboarding request for the above-named resource has been completed. The endpoint has been provisioned per standard configuration. Please review the attached checklist and sign off on the onboarding package." |
| Wi-Fi diagnosis: What we found | |
| "Found it. Your main access point has been rebooting every four hours because of a firmware bug. Pushed an update, ran stable for the last two hours, looks solid. I'll keep an eye on it through the weekend. Let me know if it drops again." | "Our investigation has identified a network instability event affecting your wireless infrastructure. The root cause has been attributed to a firmware defect in the access point hardware. Remediation steps have been initiated and are currently in progress." |
Senior engineer who happens to know the business. Precise, measured, plain-spoken in the engineering register. Real metrics, real times, real names. The reader knows the vocabulary; don't translate it down.
Use for on-call handoffs, L2 escalations, incident bridges, and peer-to-peer technical communication.
| We do say | We don't say |
|---|---|
| "At 02:14 UTC we saw outbound traffic to a TOR exit node from host db-2." | "We detected some suspicious activity overnight." |
| "P50 first-response 4m12s. P90 11m37s. Pull the dashboard." | "We have industry-leading response times." |
| "Two options: roll back to 4.2.1 or patch forward to 4.3.0. I'd patch forward." | "There are a number of paths we could consider." |
| "Owner is Marcus. He's on-call until Friday 09:00." | "Someone on our team will take a look." |
| "I don't know. I'll check the logs and get back to you in 20 minutes." | "That should be fine." |
| "We blocked the login attempt. Account locked. No customer data accessed." | "A potential incident is under investigation." |
| "Postmortem in 48 hours. Three changes already in flight." | "There was a minor process issue that's been addressed." |
Use for status pages, P1 notifications, L2 escalations, change windows, and postmortems.
| We write | We don't write |
|---|---|
| Homepage hero: mid-market path | |
| "Built for the IT and security team that already exists. 24×7 helpdesk and SOC. Detections tuned to your stack. Time-to-resolve measured in minutes, and published." | "Empowering your digital transformation with synergistic, AI-driven, best-in-class managed services tailored to your unique enterprise objectives." |
| Incident notification: P1 | |
| "[P1: INC-2026-0431] 02:14:07 UTC: Outbound SMB to 185.220.101.0/24 from host db-2. Containment: isolated db-2 at 02:14:38 UTC (31s). Customer impact: none observed. Next update: 03:00 UTC." | "URGENT: A potentially critical security incident has been detected. Our SOC team is engaged. Further investigation is ongoing." |
| Helpdesk L2 escalation | |
| "Picked up #INC-4012. Symptom: Outlook hung at 'Updating folder' for users on AAD-Cohort-B. Root cause: corrupted OST + stale MFA token on CA-08. Fix in progress. ETA 14:30 UTC." | "Hi! Looking into your ticket now. Will reach out shortly. Thanks for your patience." |
| Infrastructure change window | |
| "Maintenance window: Sat 02:00–04:00 UTC. Scope: firmware upgrade on sw-core-01/02 in HA pair (no service interruption). Rollback: downgrade firmware + reboot (15 min). Channel: #ops-maint. PIC: Marcus." | "We will be performing a routine maintenance window this weekend to enhance stability and security. Some users may experience brief disruptions." |
| Postmortem summary | |
| "Mistake. 14:00 UTC patch to sw-edge-03 dropped VPN for 47 minutes. Root cause: failed to validate firmware compatibility with module SFP-10G-LR-S. Fix in place. Process change: firmware–module matrix now blocks deploys at CI. Timeline + 5-whys at /pm/2026-05-23." | "We experienced an unexpected service disruption. Our team responded promptly. We apologize for any inconvenience." |
Logo system
The intrasec mark is the Vault, a rounded shield containing a stylized 'i' wrapped by two coral half-circles forming the second letter. Together, mark and wordmark spell 'is', a small visual play on intra + sec. The dot, the stem, and the curves are all part of the same gesture.
All lockups are wordmark-only. The tagline-bearing variants from v1 and v2 have been retired. The wordmark-only set is cleaner and gives the wordmark room to breathe. The tagline still appears in marketing contexts like the letterhead footer and proposal cover.
Logo usage rules
Default for web headers, letterheads, email signatures, decks, and proposals. Use on any surface where the logo reads alongside other content.
For dark headers, footers, social cards, and any Ink or Carbon background. Coral mark + white wordmark.
Mark above wordmark, centered. Use for square placements: profile photos, business cards, social avatars when a lockup is preferred over icon-only.
Browser favicon, app icon, social avatar, watermarking, embroidery, and sticker swag. Minimum 16 px on screen, 8 mm in print.
Horizontal lockup: 100 px wide on screen, 22 mm wide in print.
Stacked lockup: 80 px wide on screen, 18 mm wide in print.
Icon-only: 16 px on screen, 8 mm in print. Below that, use a solid colored dot.
Keep clear space around the lockup equal to at least the height of the mark itself, measured from the tip of the dot to the bottom of the stem. Nothing should encroach within that boundary.
- Don't change the colors. The mark is Ink + Signal, full stop.
- Don't stretch, squash, rotate, or tilt the logo.
- Don't add drop shadows, glows, outlines, or other effects.
- Don't recreate the wordmark in a different typeface.
- Don't place the full-color logo on a background that competes with Signal (red, orange, pink).
- Don't crop the mark or split the icon from the wordmark within a lockup.
- Don't use the tagline-bearing variants from v1/v2. They have been retired.
Color palette
The intrasec palette pairs a deep navy-black foundation (Ink) with a warm coral accent (Signal). Ink communicates security expertise and seriousness; Signal humanizes the brand and signals the active, responsive partner inside the system.
| Token | Name | Hex | RGB | Use |
|---|---|---|---|---|
| ink | Ink | #0B1220 | 11, 18, 32 | Page backgrounds, nav, primary dark surfaces |
| paper | Paper | #F7F9FC | 247, 249, 252 | Body backgrounds, light surfaces, print base |
| signal | Signal | #FF7849 | 255, 120, 73 | Primary accent, CTAs, highlights, the mark |
| pulse | Pulse | #36E4B6 | 54, 228, 182 | Success, secure, healthy states only |
| slate | Slate | #6B7A93 | 107, 122, 147 | Body text, muted UI, secondary labels |
| mist | Mist | #E6EAF2 | 230, 234, 242 | Borders, dividers, subtle light surfaces |
Same hex values everywhere. The dial that changes per segment is how much weight each accent carries.
| Accent | SMB emphasis | Mid-market emphasis |
|---|---|---|
| Signal coral | Generous: CTAs, accent rules under hero headlines, friendly touches throughout the page. | Disciplined: one primary CTA per page, sparing accent rules only. Ink + Slate + Pulse carry the rest. |
| Pulse mint | Sparingly: trust marks (SOC 2 ready, cyber insurance), small "secure" badges. | Frequently: uptime indicators, resolved states, success metrics, chart primary series, status dots. |
| Hero surface | Paper or soft Mist tint, for a friendly, open feel. | Ink dark background, for a dense, technical feel with subtle grid texture. |
Typography
Three typefaces, three jobs. Poppins for display, Lato for body, Noto Sans Mono for technical accents. All three are free under open-source licenses and available on Google Fonts.
the inside out.
| Role | Face & weight | Size | Case |
|---|---|---|---|
| Hero | Poppins SemiBold 600 | 56 pt | Sentence |
| Section title | Poppins SemiBold 600 | 32 pt | Sentence |
| Sub-heading | Poppins Medium 500 | 22 pt | Sentence |
| Card title | Poppins SemiBold 600 | 18 pt | Sentence |
| Kicker | Noto Sans Mono Bold 700 | 9 pt | ALL CAPS +60 tracking |
| Body | Lato Regular 400 | 11 pt | Sentence |
| Caption | Lato Regular 400 | 10 pt | Sentence |
| Code / mono | Noto Sans Mono 400 | 9.5 pt | Source |
Same hierarchy on both segments. The proportional weight of each level shifts per segment.
| Dimension | SMB | Mid-market |
|---|---|---|
| Headline size | 56 pt hero. The headline takes ~50% of the viewport. | 40–48 pt hero. More density per screen. |
| Mono usage | Sparingly: kickers only. | Generously: kickers, metrics, timestamps, IPs, inline code snippets. |
| Body line length | 60–70 characters. More white space between paragraphs. (--body-line-length: 65ch) | 70–85 characters. Tighter, more information dense. (--body-line-length: 80ch) |
| Numerals | Default proportional. Numbers read as prose. | Tabular wherever they appear in tables or status data. "P50 4m12s" uses tabular-nums. |
Imagery
Imagery is segment-specific. SMB leans on photography and warm illustration; mid-market leans on diagrams, data, and code. Both avoid generic stock.
SMB: Photography & illustration
Photography (preferred): Real Canadian small businesses at work. Natural light, real faces, no mirrored sunglasses or hooded hackers. Slight warm tint, never desaturated, never blue-cool.
Illustration (alternative): Single-line spot illustrations in Ink with one Signal coral accent. Friendly, simple geometry. A desk, a coffee cup, two or three shapes drawn cleanly.
Avoid: Handshakes, dramatic server rooms, abstract "cyber" graphics with padlocks, hex overlays, or stock-photo clichés.
Mid-market: Diagrams, code & data
Architecture diagrams: Real components, named. Ink background, Paper text, Signal coral and Pulse mint for state and flow. Show actual data flow: source → normalization → rule engine → SOAR → ticket.
Code & config snippets: Real-looking JSON, YAML, or shell. Mono type on Ink background. Include the file name or path.
Charts & metrics: Pulse mint for the primary series, Slate for grid and axes, Signal coral for thresholds or anomalies. Always label axes. Always include units.
Avoid: Marketecture (boxes with vague arrows), generic dashboard mockups, stock photography of engineers.
Favicon & app icons
The icon ships edge-to-edge. The rounded shield touches all four canvas edges with zero margin. This means it fills the entire surface when used as a favicon, app icon, or social avatar, so the mark reads at maximum size at every scale.
Components & UI patterns
One component library, two emphasis dials. The same Button, Card, Input, and Section components ship for SMB and mid-market; the differentiation is per-segment props (density, color emphasis), not new components.
The single primary CTA per page. Coral background, Paper text. Hover: slight darken. Focus: 2 px Ink ring. Used on both segments.
Ink border, Ink text, transparent background. Hover: Mist fill. Used for secondary actions on both segments.
Slate text, underline on hover. Used for in-line CTAs inside long-form content and text links inside cards.
Button sizing: Large 56 px: hero only. Default 44 px: everywhere else. Small 32 px: mid-market tables and toolbars only. Never below 32 px on touch targets.
Paper background, Mist 1 px border, 12 px radius, Slate body text, Ink headings. SMB uses 2.0 cm interior padding; mid-market uses 1.2 cm for higher density.
Healthy: Pulse mint dot + "Operational". Degraded: Signal coral dot + "Degraded". Down: red-shifted Signal (#D9482A) dot + "Outage". All status copy is one word; no marketing language in operational strings.
Ink background, Paper text. Copy button (Slate icon, Signal on hover). Language tag (mono 9 pt, Slate, top-right). Inline code: Mist background, Ink text.
Input 44 px tall, Mist 1 px border, Paper background, Ink text, Slate placeholder. Focus: Signal coral 2 px border + Mist glow. Label always above the input, never as placeholder. Validation on blur, not on every keystroke.
| Token | Value | Use |
|---|---|---|
| space-hero | 96 pt | Top/bottom of the hero section. |
| space-section-smb | 64 pt | Section padding on SMB: generous. |
| space-section-mid | 40 pt | Section padding on mid-market: tighter. |
| space-card-smb | 2.0 cm | Card interior padding on SMB. |
| space-card-mid | 1.2 cm | Card interior padding on mid-market. |
Audience-specific design
This is where the two paths differentiate visually while staying inside one brand. The rules below apply at the section and page level, never to the brand identity itself.
| Dimension | SMB | Mid-market |
|---|---|---|
| Hero treatment | Soft Paper or Mist background. 56 pt Poppins headline. Brief, warm body copy. One Signal coral CTA. Optional photography or spot illustration. | Dark Ink background with subtle grid. 40–48 pt headline plus a monospace kicker with a metric (e.g. "P50 4m12s · MTTR < 5m"). Single coral CTA. No photography; typographic and geometric only. |
| Layout density | Generous white space. Max 3-column grid. One concept per scroll. Section padding 64 pt. Cards use 2 cm interior padding. | Tight grid, up to 4 columns. Multiple concepts per scroll. Section padding 40 pt. Cards use 1.2 cm interior padding. Tables and data are first-class. |
| Headlines | Statements: "Run your business. We'll run your IT." Sentence-case, often 2 lines, warm and direct. | Specifics: "Helpdesk + SOC in 30 days. Coverage 24×7. SLAs published." Shorter, denser, metric-led. |
| Imagery | Warm photography of real Canadian small businesses (preferred). OR single-line spot illustrations in Ink with one Signal coral accent. Avoid handshakes, server rooms, hooded hackers. | Architecture diagrams (real, named components). Code and config snippets. Sample alert payloads. Charts with real-looking data. No stock photography. |
| Components | Comparison cards. Testimonial blocks. FAQ accordions. Plain pricing tiers. Trust marks (SOC 2 ready, cyber insurance). | Data tables. Code blocks. Status indicators. Architecture diagrams. Embedded runbook excerpts. CLI examples. |
| CTA copy | "Book an intro call." "Get a 30-day plan." "Talk to a human." | "See the runbook." "Read the sample alert." "Get the SLA." "Talk to an engineer." |
| Signal coral | Generous: CTAs, accent rules, small icons, friendly emphasis throughout. | Disciplined: one primary CTA per page, sparing accent rules only. |
| Pulse mint | Sparingly: trust marks and small "secure" badges only. | Frequently: dashboards, status pages, charts, resolved-state indicators. |
Applications
How the brand comes to life across different surfaces and contexts.
Website
Dark hero with the primary lockup on Ink. Body on Paper. One Signal CTA per page, such as "Book an intro call" or "Get a security review". Pulse used for trust marks and "secure" states.
Email signature
Icon on left, name + role + intrasec on right. Use the primary lockup, as the audience already knows you. Signal accent line under the role.
Business card
Front: Ink background, icon top-left, name and title bottom-left in Paper. Back: primary lockup centered with Signal hairline and INTRASEC.CA in mono below.
Letterhead
Primary logo top-left, INTRASEC.CA mono lockup top-right, full address in the footer. Body in Lato 11 pt with 1.35 line height. See templates/intrasec-letterhead.docx.
Proposal cover
Ink background. Client logo top-left, intrasec icon top-right. Project title in Poppins 56 pt. Mono kicker: PROPOSAL · [DATE] · [CLIENT]. Signal accent rule under the title.
Social
Avatar: icon-only on Ink with no padding (edge-to-edge). Header: primary or stacked lockup on Ink with one Signal rule beneath.
Reports & assessments
Cover styled like the brand book: Ink with subtle grid, icon, kicker, title. Body pages on Paper with Slate body type. Findings keyed by severity: Signal (high), Pulse (resolved), Slate (informational).
Slide decks
Title slide: Ink background, stacked logo top-left, title in Poppins 44 pt. Body slides: Paper background, Slate body text, Signal coral used sparingly for emphasis. One idea per slide.
Quick reference
Mark
Rounded shield + stylized 'i' with coral dot and two coral half-circle s-curves. Always Ink + Signal coral in full color.
Color
Ink (#0B1220) base. Signal (#FF7849) accent. Pulse (#36E4B6) for success states only. 60 / 30 / 10 rule: 60% foundation, 30% secondary, 10% Signal coral.
Type
Poppins SemiBold for display. Lato for body. Noto Sans Mono for kickers and technical.
- logo/intrasec-logo.svgPrimary horizontal logo (Ink wordmark, light surfaces)
- logo/intrasec-logo-on-dark.svgPrimary on dark (coral mark + Paper wordmark)
- logo/intrasec-logo-stacked.svgStacked lockup, mark above wordmark
- logo/intrasec-logo-mono-dark.svgMonochrome (Ink on light), for one-color print and embossing
- logo/intrasec-logo-mono-light.svgMonochrome (Paper on dark), for reverse print and debossing
- logo/intrasec-icon.svgIcon-only mark: social avatar and embroidery source
- logo/intrasec-icon-on-dark.svgIcon on dark, edge-to-edge
- logo/intrasec-favicon.svgFavicon: 32 px, edge-to-edge
- logo/intrasec-apple-touch.svgApple touch icon: 180 px, edge-to-edge, iOS masks corners
- logo/intrasec-palette.svgFull palette swatch reference
- assets-png/PNG renders of all marks at 1×, 2×, and 3×
- templates/intrasec-letterhead.docxLetterhead Word template
- intrasec-brand-guidelines.pdfThis book as PDF; share with new vendors and hires
- intrasec-brand-guidelines.docxEditable source for the brand book